Easy Phone won IMMIB 2018 Industrial Design Award.
Easy Phone tackles problems of the elderly and their necessity to communicate in a convenient and easy way.
Making a phone call with a regular phone often requires navigating through complicated digital interfaces. However, Easy Phone simplifies this process by making the interaction more tangible
![](https://cdn.myportfolio.com/a3b28eab-a1a4-4616-bf65-137d8c8f84e6/4f5686b1-25af-41fc-83a7-003a76b54c0f_rw_1920.jpg?h=1a0d709f336981b5268a2f19e5558821)
Smartphones pose a challenge for the elderly
Communication is essential for the well-being of the elderly. However, smartphones designed by young designers for young people are often not user-friendly for the elderly. Aging-related issues like presbyopia (long-sightedness) and arthritis can make it difficult for elderly individuals to use smartphones.
![](https://cdn.myportfolio.com/a3b28eab-a1a4-4616-bf65-137d8c8f84e6/095817db-9761-4e7d-a45f-3e58e720a0f3_rw_1920.jpg?h=10135b1450aee18cb4ed381feb83e47b)
The Product Design
Regular phones require multiple steps and complicated digital interfaces to make a call. However, Easy Phone simplifies this interaction with the help of the "Tangible Interface Design" approach. It enables the user to call somebody quickly with a simple action. When designing Easy Phone, the behaviors and needs of the elderly were taken into account to create the best phone for them.
![](https://cdn.myportfolio.com/a3b28eab-a1a4-4616-bf65-137d8c8f84e6/a8df0c54-acb7-4a2c-9b75-416a85502e6f_rw_1920.jpg?h=00ec4c75595b8dbd3fb2fd74d5edc078)
![](https://cdn.myportfolio.com/a3b28eab-a1a4-4616-bf65-137d8c8f84e6/5f8e863a-d7b5-41a4-841c-73ce61ff0543_rw_1920.jpg?h=70e83ff1019d38d516b69b26e1ee1835)
For more details about the design, please follow the link