This service proposal is licensed by Deutsche Bank in 2017. The project was commissioned through the Jovoto online innovation platform.
/Temp house buying service offers flexibility in purchasing a new home. With the /Temp service, users can change their home whenever they want.
The Brief
The Deutsche Bank Proper Home 2020 project aimed to explore new service concepts for home loan savings, also known as "Bausparen," in Germany. The project aimed to find new ways to make home loans more intuitive, personalized, and accessible for the next generation.
Designers were tasked with developing ideas and concepts that were easy to understand, straightforward, inspiring, and offered clear added value. The concepts had to be driven by customer needs and customer benefits, targeting anyone potentially thinking of home ownership at some point in their life, with a focus on young people with a regular income. The project emphasized the importance of disruptive thinking, community aspects, gamification, evolving solutions, cooperative systems, and collaboration.
The Hierarchy of Needs of the Millennials
Millennials have lower rates of homeownership due to uncertainty about their future plans and mobile lifestyles, which can make buying a house difficult. They often delay or avoid major purchases that previous generations viewed as essential.
Access, not ownership
"It's not just homes: Millennials have been reluctant to buy items such as cars, music, and luxury goods. Instead, they're turning to a new set of services that provide access to products without the burdens of ownership, giving rise to what's being called a 'sharing economy'."
Jeremy Rifkin, Author, and Economist
The Service Proposal
/Temp house buying service is a revolutionary approach to home ownership, offering unparalleled flexibility and convenience to users. With the /Temp service, users can change their home whenever they want, without the usual hassles and expenses associated with traditional home buying.
/Temp offers a flexible home-buying service that allows users to change their home whenever they want. With access to a wide range of properties and neighborhoods, users can find the perfect home for their lifestyle and budget. Plus, the team of real estate experts provides personalized support and advice every step of the way.
The interface
Users interact with the service through web and mobile interfaces. These interfaces enable users to:
• View their history records
• Find new houses
• Use additional services, such as rearranging payment plans
• Change service-related settings.
For more details about the service, please follow the link